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Rock Street, San Francisco

247 MEDICAL SERVICES COMPANYDEFENITION:Clinic provides comprehensive, accessible, quality patient-focused medical services in a caring, collaborative and efficient environment.Brief background The clinic was established 15 years ago according to the demand of quality medical services for the tourists in touristic spots in the Red Sea in Egypt. The clinic was supported by the tour operators and travel insurance companies for providing urgent care services for their clients. Its name is 24/7 denoting that services are round the clock for making our guests feel safe and comfortable. Objective:Excel in specialized medical careDevelop, apply, evaluate and share new technologyAttract the best qualified medical, scientific and support staffExcel in serviceProvide efficient access to affordable medical careEnsure that Clinics quality underlies every decisionWe make our objective SMART (Specific, Measurable, Attainable, Realistic and timely(To increase our Market Share Make 24/7 customer`s desired clinic.Try to make the best service expected increase in demand.Better show by fliers  and presentation (media show(OUR CORE VALUESCaring for our PatientsWe provide quality services in a caring and supportive environment.  We act with integrity and respect and a commitment to confidentiality.  We respect the well-being and dignity of each patient.Practice quality evidence-based medicineWe practice medicine that is based on proven and known outcomes to prevent illness, restore health and relieve suffering.Quality ServiceWe organize ourselves to use our resources to treat patients efficiently and effectively.  We strive to exceed our patient’s expectations  by improving access and the quality of our services.TeamworkWe work together collaboratively for our patients.  We value the essential role of our physicians and create processes that help them serve their patients.  We value our staff as our important resource and create a workplace that attracts and rewards caring and high performing individuals4P’s of marketing plan comprises of PRODUCT, PRICE, PLACE and PROMOTIONThe four classic Marketing FundamentalsPRODUCT. ‘Product’ in healthcare is an assurance of good care (or) clinical decision making that patients’ get from providers towards their health issues. Providers’ ultimate goal is to reduce or eliminate health concerns from patients.It is essential that Providers’ maintain their experiential and evidence-based knowledge base to an extent that they can customize and deliver this product (clinical decision-making) with required expectations from customers (patients( PRICEThe amount paid in exchange for the product (or) value received. Price is one of the Marketing Elements that is less leveraged in a Medical Practice. Invariably payment towards healthcare services rendered is controlled by Insurance Companies’ through a terminology called “Approved Amount” or “Contracted Amount”. This applies to most Medical Practices that are participating with various Health Insurance Plans.A practice may participate in various incentive programs from insurance companies or quality initiatives to curtail overall cost of care for patients. This may lead towards an additional financial reward from various Insurance Companies’.A practice has a choice to stay out-of-network with Insurance Companies’ and define their own price based on “Quality of Care”, “Experience”, “Ambience” and “Overhead”. This may require an excessive scrutiny of patients’ benefits with their Health Insurance. It is essential that Health Insurance covers care provided by out-of-network providers. Patient may have to contribute a portion of this cost towards co-insurance or deductible.PLACEPlace (Product Distribution) is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.The healthcare service is produced and consumed in the same place. It cannot be owned and taken away from the location. This is why the place at which this transaction occurs is of vital importance. The location of the service provision is carefully analyzed to allow ease of access and the desire to make the effort to reach it.PROMOTIONPromotion fulfills the same role as it does in any other marketing context.A healthcare service may not be more easily replicated than a physical product. There are various parameters beyond the scope of service provider that control delivery of a good healthcare service or clinical decision making for patients.The promotion is a process of establishing communication with patients and outside world to show that the ‘Practice’ delivers an accessible and accountable care. Practice provides an assurance of quality towards the clinical decision-making provided by caregivers.To prevent a service becoming interchangeable with its competitors, it becomes vital to create a desirable brand image and name in the market. Differentiation becomes a key goal in order to attract both new and repeat patientsSEGMENTATION:geographicdemographicbehavioralpsychographicEuropean countries Between 30s-60sCustomers needs a value for money impulse buyCustomers who prefer good health caringSWOT ANALYSISStrengths:Power of relation with insurance company Cooperative team Comprehensive serviceHistory and reputationWeakness:• High turnover rates• Poor internal communication            No website, no media show• Weak promotionOpportunities:• Increasing market share• An unsaturated market which can tolerate the opening of new branches and satellite clinics in strategic location• Attract quality physicians and employeesThreats :• Competition (challenge with communicator and customer services(• Insurance plan changes • Seasonality

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